Hello. We’re Fabric, a brand development company and a strategic partner to our clients.

Your brand is our mission. Since 2006, we’ve been helping marketers and business owners with every stage of brand development from marketing strategy through creative execution. We help small startups get launched, established businesses grow and evolve their brands, and major corporations with revenue-critical marketing and creative initiatives.

Our values:

  • We put our clients first. It’s not about us winning an award, it’s about what we can accomplish for our clients.
  • We think about ROI on everything that we do, from the start of the project.
  • We remember that all marketing is talking to human beings.

strategic services

brand strategy
marketing strategy and planning
creative brand development

creative services

logo/trademark development
web/digital presence
content and SEO-focused writing
social media
advertising, traditional and digital
print collateral
annual reports
TV, broadcast, video


Andy Harwood


Andy finds himself wondering how he’s been in this business over 20 years already, because in his mind he’s still about 24. Scratch that — 15. Andy has been in the design business since he worked at his father’s printing company as a teenager. That lead to attending Miami Ad School in Miami, Minneapolis and Prague. Andy then worked as an art director for Justice and Monroe Advertising, a small agency in his hometown of Grand Rapids, MI. When the big city called, he moved to Minneapolis and joined Carmichael Lynch as an art director. At some point, he got the idea in his head that he could be self employed, and that worked out because he is now probably otherwise unemployable.

Andy has also done a lot of teaching over the years at Miami Ad School, Brainco and Kendall College of Art & Design of Ferris State University, and has many mostly satisfied students that he tries to keep in touch with.

When not running Fabric, Andy plays guitar in Tumblin’ Dice, a Rolling Stones tribute band. This gives him the chance to dress up as Keith Richards a couple times a month. He has also been a stark-raving astronomy geek since he was a kid, and is a member of the Minnesota Astronomical Society. More than anything, Andy loves being a full-time dad to his three kids, Leo, Indigo and Rex.

612 724 3646

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Cheryllyne Vaz


Cheryllyne’s rhymes with headline. With over 15 years of brand writing experience, Cheryllyne Vaz has typed her fingers raw for BBDO Minneapolis, Hanon McKendry Michigan, and Saatchi & Saatchi and McCann Erickson in Mumbai. Her parents, being the responsible Indians that they are, badgered her into getting a BA, MA and PhD in English Literature, and a diploma in business administration. As if that was not enough, they marched her off to the Miami Ad School. All her degrees and diplomas now cover their walls in lieu of wallpaper. Cheryllyne’s neverstopforabreather kids, Leo, Indigo and Rex, ensure that she gets her daily dose of cardio workouts, while gardening and cooking Indian cuisine keep the rest of her sane. Her philosophy on work and life: There’s such a thing as karma, folks! She’s from India, so she should know.

Cheryllyne is also an adjunct professor of advertising at the University of Minnesota’s School of Journalism and Mass Communication.

612 720 9604

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